Pure Running: A Fresh Sprint into E-Commerce

Client: Pure Running

Pure Running: A Fresh Sprint into E-Commerce

We helped Pure Running launch a high-performance e-commerce website, built to match the pace of their customers.

The Problem

Pure Running needed a modern, mobile-friendly online store that reflected the energy and expertise of their in-store team. Their previous platform was slow, clunky, and didn’t do justice to their curated running shoe selection.

The Solution

Invisible Building designed and developed a sleek, Shopify-powered site that combined speed, UX best practices, and automation for easier stock management. We also created product templates tailored for new releases like the Fresh Foam 1080.

The Results

Within the first month, the new site achieved a 40% increase in mobile conversions, and social campaign click-through rates jumped by 25%. Staff now have more time to support customers thanks to simplified backend workflows.