Make your Shopify store faster + higher‑converting — start here

Practical insights, patterns, and case studies to help you build a faster, higher-converting Shopify store.

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Belfast, Northern Ireland

We’re a wee Shopify studio — straight‑talking fixes, proper performance, and growth ideas that actually land.

The Work That Made Us Go All-In on Shopify

The Work That Made Us Go All-In on Shopify

Invisible Building website The Invisible Building website is our own Shopify focused studio site. Built to clearly explain how we work, what we build, and who we partner with. This...

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A Small Update, A Clear Intention: Our New Events Page

A Small Update, A Clear Intention: Our New Events Page

Over the last few weeks, we’ve been quietly adding more structure to the Invisible Building website — not just in how it looks, but in how it reflects how we...

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What Belfast Shopify Businesses Really Want (According to Our Clients)

What Belfast Shopify Businesses Really Want (According to Our Clients)

Choosing a Shopify partner isn’t just about design or development — it’s about trust, clarity, and outcomes. At Invisible Building, we’re fortunate to work with businesses across Belfast, Northern Ireland,...

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Independent Shopify Studio Values | How We Work at Invisible Building

Independent Shopify Studio Values | How We Work at Invisible Building

“Independent Shopify Studio” isn’t a trendy label for us. It’s a deliberate way of working. It means fewer projects at a time, senior thinking on every detail, and a calm,...

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Looking Back at Magic at Moira: 10k Views, The Santa Run, and Building Something That Lasts

Looking Back at Magic at Moira: 10k Views, The Santa Run, and Building Something That Lasts

Sometimes you look back at old footage and realise you struck pure gold. You honestly couldn't have scripted it. A few years ago I vlogged the annual Santa Run in...

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10 high converting shopify design paterns

10 Shopify Design Patterns Every NI, Irish & UK Business Should Steal in 2026

10 High-Converting Shopify Design Patterns for NI Stores (2026 Edition) If you run a Shopify store in Northern Ireland, you’ve probably felt this frustration before: “We get the traffic. Why...

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10+ Years Experience
20+ High Revenue Clients
100% Independent
★★★★★
Trusted Shopify Partner 5.0

We work best with: Founder-led brands, teams who value long-term growth, and organisations seeking a true partner.

Explore Our Shopify Topics

2026 AI April 2025 Belfast Belfast Design Week Belfast e-commerce Brands Charity Governance Community Community Building Community Foundation NI Content Creation Content Creator Content Marketing Creative Industry CRO Crowdfunding Customer Experience delivery Design Design Culture Design Strategy Design Thinking Digital Industry Digital Marketing Drone Drone footage E-commerce E-Commerce NI E-Commerece Northern Ireland eCommerce Empathy Facebook Facebook content ideas Facebook groups Facebook marketing Founder Journey Free training Geo Location Gift Ideas Go Succeed Holiday Promotions How to guide Independent Studio Industry Events Influencers Innovation in Design Instagram tips Invisible Building Ireland Learning in Public LinkedIn strategy May 2025 Moira Community New Business NI awareness day NI business Non-Profit Management Northern Ireland Northern Ireland marketing November Online Marketing Personas Products Professional Development SEO Shopify Shopify Belfast Shopify Ireland Shopify Northern Ireland Shopify Tips Shopify Training Shopify UK Skill up Social Impact Social media calendar Start a business Startups Store Optimisation Succession Planning Tech for good TikTok ideas Traffic User Experience UX UX/UI Design Valentine's Day Valentine's Sale Web design what3words Wix