Make your Shopify store faster + higher‑converting — start here

Practical insights, patterns, and case studies to help you build a faster, higher-converting Shopify store.

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Belfast, Northern Ireland

We’re a wee Shopify studio — straight‑talking fixes, proper performance, and growth ideas that actually land.

A Small Update, A Clear Intention: Our New Events Page

A Small Update, A Clear Intention: Our New Events Page

Over the last few weeks, we’ve been quietly adding more structure to the Invisible Building website — not just in how it looks, but in how it reflects how we...

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What Belfast Shopify Businesses Really Want (According to Our Clients)

What Belfast Shopify Businesses Really Want (According to Our Clients)

Choosing a Shopify partner isn’t just about design or development — it’s about trust, clarity, and outcomes. At Invisible Building, we’re fortunate to work with businesses across Belfast, Northern Ireland,...

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Independent Shopify Studio Values | How We Work at Invisible Building

Independent Shopify Studio Values | How We Work at Invisible Building

“Independent Shopify Studio” isn’t a trendy label for us. It’s a deliberate way of working. It means fewer projects at a time, senior thinking on every detail, and a calm,...

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Looking Back at Magic at Moira: 10k Views, The Santa Run, and Building Something That Lasts

Looking Back at Magic at Moira: 10k Views, The Santa Run, and Building Something That Lasts

Sometimes you look back at old footage and realise you struck pure gold. You honestly couldn't have scripted it. A few years ago I vlogged the annual Santa Run in...

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10 high converting shopify design paterns

10 Shopify Design Patterns Every NI, Irish & UK Business Should Steal in 2026

10 High-Converting Shopify Design Patterns for NI Stores (2026 Edition) If you run a Shopify store in Northern Ireland, you’ve probably felt this frustration before: “We get the traffic. Why...

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Free Shopify Training NI

Free Shopify Training in Northern Ireland: How to Skill Up with Go Succeed

Looking for free Shopify training in Northern Ireland? Go Succeed offers funded expert workshops, both online and in-person, to help you build and grow your e-commerce store. Skill up and...

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10+ Years Experience
20+ High Revenue Clients
100% Independent
★★★★★
Trusted Shopify Partner 5.0

We work best with: Founder-led brands, teams who value long-term growth, and organisations seeking a true partner.

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