Noisysnacks is a Northern Irish food startup with a vibrant identity and a bold mission: to create “healthy snacks worth shouting about.” Their snack range taps into the vegan and plant-based movement—without overtly marketing itself as niche or exclusive—making them a go-to option for everyday consumers looking for healthier, fun choices. With a colourful and loud visual identity, the brand had made a name for itself at local food shows and events like Balmoral, and working on their redesign was both a creative opportunity and a personal win for Invisible Building.
The Problem
The original Noisysnacks Shopify site was rooted in an older Web 2.0-era design style, heavily social-media focused with scattered content and multiple pages. While it supported their brand at an earlier stage, it no longer matched the energy or clarity needed for the next phase of their growth. The site needed to evolve into a modern e-commerce experience with better user flow, more direct messaging, and improved mobile performance to increase engagement and sales.
The Solution
We rebuilt the Noisysnacks Shopify store from the ground up, creating a streamlined, mobile-first experience that reflected the brand’s bold identity and mission. Working closely with the Commercial Director and social media manager, we focused on collapsing the site’s content into a more concise, landing-page-style format that delivered relevant information faster and with greater impact. By collaborating with their external graphic designer, we ensured strong visual continuity throughout, while Invisible Building handled the full UX strategy, responsive design, and development work to bring it all together. The result was a simplified, frictionless experience that clearly communicated the brand, the product, and the purchase journey—making the site easier to manage and more engaging for users.
The Results
The redesigned site immediately improved user engagement, driving more clicks and higher revenue. By simplifying the experience and letting the bold branding shine through in a functional format, Noisysnacks was able to better convert curious visitors into loyal customers. The project not only elevated the user journey but also delivered measurable commercial gains in a short turnaround.
