Inside the Build: 4 Case Studies from Invisible Building

Discover innovative strategies to stand out in the competitive e-commerce landscape of 2025.

Published on April 14, 2025

From high-performance Shopify stores to purpose-driven platforms, here’s a look behind the scenes of four recent launches at Invisible Building. Each case study includes custom UX work, development, and design thinking tailored for real-world impact. Scroll through the highlights and click through to explore each story in depth.

Pure Running

Project Type: Shopify / E-Commerce

We helped Pure Running launch a high-performance e-commerce website, built to match the pace of their customers. Focused on a streamlined experience and mobile conversion, the redesign led to a significant uplift in engagement and sales.

Pure Running Shopify Homepage Screenshot

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Looseheadz

Project Type: Shopify / Tech for Good

Looseheadz is rugby’s mental health charity on a mission to #TackleTheStigma. We worked with their UK team to rapidly redesign their Shopify site—simplifying navigation, reducing reliance on WYSIWYG apps, and improving mobile UX. The result? A site that’s cleaner, faster, and easier to manage internally.

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Noisysnacks

Project Type: Shopify / Brand Refresh

Noisysnacks is a snack startup based in Northern Ireland with bold branding and a vibrant voice. We rebuilt their Shopify site from the ground up, shifting from a Web 2.0-style layout to a single-page experience with increased clarity and performance. Engagement and revenue lifted almost immediately.

Close-up of animated Noisysnacks product tile

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Werewolf Food

Project Type: Shopify / Custom UX / Subscription

We helped Werewolf Food roll out their “Build Your Variety Pack” feature—allowing customers to bundle custom dog food selections on a single product page. Paired with custom FAQs and UX video guides, this subscription experience boosted AOV and made repeat ordering easier for everyone (dogs included).