How We're Using ChatGPT and AI to Boost Creativity and Output at Invisible Building

Discover innovative strategies to stand out in the competitive e-commerce landscape of 2025.

Published on April 10, 2025

How AI Is Reshaping the Way We Design and Communicate

At Invisible Building, we're always looking for ways to work smarter, move faster, and stay more creatively aligned with the startups, Shopify stores, and digital-first brands we serve. One of the tools quietly transforming our process? ChatGPT and AI image generation.

In 2025, we're building more than websites. We're building new ways of working — and here’s how.

Creative Direction Gets a Boost from AI Personas

We recently created 25 user personas to explore how different customer types perceive our Invisible Building homepage. Instead of just writing these personas as dry bullet points, we used ChatGPT to imagine their thoughts, needs, and even how they might speak.

And then — we brought them to life visually.

The Tech-for-Good Founder

“The design is fresh, and they mention ‘Tech for Good’ — that makes me feel like they care about more than profit.”
The TikTok Brand Creator

“Yooo this purple is 🔥 — feels modern and cool. But can they make it pop like my socials?”
The Shopify Store Owner

“They mention Shopify right off the bat, which tells me they know exactly what I need.”
The Local Retailer

“Arright, they mention local — wonder if they understand what that really means?”
The Government Lead

“It’s nice. I’d want to meet the team and see if they’re the real deal.”
The First-Time Founder

“I like the startup vibe,” gives me the sense they’d understand where I’m coming from.”

What We Learned from These Personas

The Tech-for-Good Founder

This persona values purpose and ethics as much as design. Seeing “Tech for Good” front and center increased trust and resonance.

Takeaway: Feature a “Tech for Good” badge or case study with impact stats.

The TikTok Brand Creator

Bold visuals, scroll effects, and modern tone immediately resonated with this persona.

Takeaway: Use subtle animation, embedded reels, and auto-playing UI demos.

The Shopify Store Owner

Wants proof of platform expertise and results, not just aesthetics.

Takeaway: Add Shopify metrics and “Before/After” screenshots to your service page.

The Local Retailer

Appreciates friendly, simple onboarding with jargon-free messaging.

Takeaway: Build a 3-step “how we work” explainer section just for small businesses.

The Government Lead

Looks for credibility, professionalism, and past collaborations in the public sector.

Takeaway: Expand the About page with real team credentials and impact partnerships.

The First-Time Founder

Needs extra context, reassurance, and a clear explanation of the process ahead.

Takeaway: Offer a “New Founder Toolkit” that outlines timelines, budgets, and lingo.

Rapid Mockups and Instant Feedback Loops

We’re now using ChatGPT to:

Draft copy for landing pages, email flows, and onboarding screens
Create test user journeys and microcopy for different tone-of-voice experiments
Map SEO keywords to specific service sections in seconds

This saves hours of solo brainstorming and unlocks more time for craft.

Branding, Strategy, and UX with a Human Lens

Most agencies use AI to automate. We’re using it to deepen our empathy and bring a more human lens to every layout, form field, and CTA we design.

The Future of Client Work

Imagine showing a new client a gallery of relatable customers that feel like their people. That’s where we’re heading.

This AI persona tool is currently used in-house — but we’re preparing to evolve it into a standalone SaaS that helps other designers and agencies simulate their own audiences with voice, emotion, and story.

We’re not just designing for personas — we’re designing with them. And it’s changing how we work.