Make your Shopify store faster + higher‑converting — start here

Practical insights, patterns, and case studies to help you build a faster, higher-converting Shopify store.

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Belfast, Northern Ireland

We’re a wee Shopify studio — straight‑talking fixes, proper performance, and growth ideas that actually land.

A Small Update, A Clear Intention: Our New Events Page

A Small Update, A Clear Intention: Our New Events Page

Over the last few weeks, we’ve been quietly adding more structure to the Invisible Building website — not just in how it looks, but in how it reflects how we...

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Looking Back at Magic at Moira: 10k Views, The Santa Run, and Building Something That Lasts

Looking Back at Magic at Moira: 10k Views, The Santa Run, and Building Something That Lasts

Sometimes you look back at old footage and realise you struck pure gold. You honestly couldn't have scripted it. A few years ago I vlogged the annual Santa Run in...

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Free Shopify Training NI

Free Shopify Training in Northern Ireland: How to Skill Up with Go Succeed

Looking for free Shopify training in Northern Ireland? Go Succeed offers funded expert workshops, both online and in-person, to help you build and grow your e-commerce store. Skill up and...

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Shopify SEO Tips for Northern Ireland Businesses

Shopify SEO Tips for Northern Ireland Businesses

Shopify might make it easy to launch a store — but getting found online? That takes a bit more strategy. Whether you're a café in Belfast, a boutique in Derry,...

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Northern Ireland Shopify Success Stories: 5 Brands That Sailed Past £1 Million

Northern Ireland Shopify Success Stories: 5 Brands That Sailed Past £1 Million

Five NI Shopify Brands That Passed £1 Million — Revenue-Backed Lessons Shop-tracking platform Store Leads lists nearly 4,000 Shopify storefronts based in Northern Ireland (May 2025). But only a small...

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15 Must-Ask Questions Before You Hire a Shopify Developer (+ Free Checklist)

15 Must-Ask Questions Before You Hire a Shopify Developer (+ Free Checklist)

15 Essential Questions to Vet Your Next Shopify Developer Steal this no-fluff discovery-call script from Invisible Building—Belfast-born Shopify specialists serving ambitious brands all over Ireland (and beyond). Why these questions...

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10+ Years Experience
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Trusted Shopify Partner 5.0

We work best with: Founder-led brands, teams who value long-term growth, and organisations seeking a true partner.

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