Shopify is a highly regarded platform for e-commerce business development, offering a variety of benefits that cater to both beginners and seasoned entrepreneurs. Some of the key advantages include:

1. Ease of Use: Shopify is known for its user-friendly interface, making it relatively easy for individuals with no prior technical expertise to set up and manage their online store​.
2. Security & Reliability: It provides a secure and reliable solution, particularly important when handling sensitive customer information and ensuring that the site is always online​.
3. Mobile Optimisation: Shopify themes are optimised for mobile, which is crucial as sales are increasingly driven by mobile applications​.
4. Rich Ecosystem: Shopify boasts a massive ecosystem of third-party apps, themes, and other resources, which provides flexibility and customisation options for store owners​.
5. Support: It offers robust support to its users, ensuring that help is available whenever needed​.

Invisible Building values its partnership with Shopify, as emphasised on their official website. They express a keen interest in e-commerce and appreciate the opportunity to be Shopify partners. This partnership aligns with their aim to support clients on their journey to e-commerce success​.