Packaging: Design For All Seasons

At Invisible Building, a lot of our work sits right at the junction of brand, packaging and commerce — so a session led by krow, with household-name clients like Tayto, Hovis, Ormo, Forest Feast, Acti Snack and Noisy Snacks, is directly relevant. Hearing how an agency with that kind of shelf experience thinks about seasonal insight is more useful than any deck.

The idea that packaging is really about moments — shaped by culture, climate, trend, economy, health, emotion — is the same lens we bring to brand and storefront work. Seeing the signals that trigger a purchase, and how creative decisions lever those moments, helps us push our clients' packaging and PDP work from "looks nice" to "sells more".

It's also a Belfast Design Week event, hosted in krow's own Cathedral Quarter workspace. Being in the room with another Belfast studio — and their work in context — is how we stay close to the local creative community and keep finding the collaborators, perspectives and references that sharpen our own output.

Join krow Ireland in their Cathedral Quarter workspace for a lunchtime session during Belfast Design Week — Wednesday 6 May 2026, 11:30 AM – 12:30 PM at Hilden House, 32 Hill Street, Belfast, BT1 2LA.

krow, based in their stylish, self-designed creative workspace in the heart of the Cathedral Quarter Belfast, is a full-service advertising and design agency — part of a UK-wide network. In Belfast, krow develops idea-led creative platforms which set their clients' products apart from the competition. With an enviable client list of household brand names, they use insights and creativity to lever the moments and the seasons to sell more. Clients such as Tayto, Hovis, Ormo, Forest Feast, Acti Snack and Noisy Snacks use krow for both advertising and packaging design.

Packaging is all about the moments — purchasing moments in any season, shaped by year, culture, climate, trend, economy, health, event, emotion, even religion.

For BDW "Season", krow explores, with best-in-class examples — globally grown and krow grown — how packaging gets itself seen, felt, and bought by being in the moment and in the season. The key is understanding that season, gaining insight into why consumers will respond when, and what packaging signatures will trigger the sale.

You're invited to krow's Cathedral Quarter workspace to hear how krow approaches seasonal insight and creative design, with examples to demonstrate how creativity drives impact with packaging that drives sales.

To book your place, please email Lydia from krow Ireland: lydia.johnston@krowgroup.com