How New Businesses Can Use AnswerThePublic to Grow

Whether you're a freelancer, side hustler, or startup founder in Northern Ireland (or beyond), there’s one tool we always recommend: AnswerThePublic.

This magical search listening tool helps you see what real people are searching for online — giving you instant insight into your customer’s questions, worries, and needs.

And yes, it’s in our Ultimate NI Small Biz Toolkit, because it’s just that good.

🧠 What is AnswerThePublic?

AnswerThePublic scrapes Google, Bing, YouTube, TikTok, Amazon, and more for autocomplete data — meaning it shows you real-time questions and searches that people are typing into these platforms.

Just type in a keyword (like “sourdough,” “Irish skincare,” or “Shopify”), and you’ll instantly get a visual map of content ideas, grouped into categories like:

• What…
• Why…
• How…
• Can…
• Near me…
• Versus…

Perfect for market research, content planning, SEO, and building products people actually want.

💡 5 Ways a New Business Can Use It

1. Find Out What People Actually Want

Before launching a new product or service, search your niche on AnswerThePublic. You’ll quickly see what questions people have — and where there’s a gap in the market.

Try typing: “eco candles” or “buy Irish gifts”

2. Write Blogs That Get Found

No more guessing what to blog about. Use AnswerThePublic to find real questions your audience is asking, then write posts that solve them.

• “How to use beard oil”
• “Best shipping options for small businesses UK”
• “What is Shopify and how does it work?”

3. Fuel Your Social Media Content

Got a content block? Use the tool to plan reels, stories, carousels, or Q&A sessions.

Example: If you run a dog grooming biz, search "dog grooming" and turn top results into TikTok videos:

• “How to trim a dog’s nails at home”
• “Best shampoo for itchy dogs”

4. Level Up Your SEO Game

Each keyword suggestion is a potential Google search ranking opportunity. Use these phrases to:

• Add to your page headings and meta descriptions
• Name product pages or categories
• Create long-tail content that drives traffic

5. Know Your Audience Better

Instead of building your brand on assumptions, use search data to understand:

• The fears people have
• The comparisons they make
• The language they use

You’ll write better copy and connect on a deeper level.

🛠 Start Free

You can get started with 3 free searches a day — perfect for small businesses testing the waters. Upgrade later if you want unlimited searches or to dive deeper into keyword data.

✨ Pro Tip: Pair It With These Tools

• Ubersuggest – for keyword search volumes
• CapCut – turn question-based content into short video
• Canva – design infographics and social content

Want help turning insights into a Shopify store or converting landing page?

Invisible Building is your local dev/design growth partner — based in Belfast, building digital brands that actually convert.

Let’s chat → david@invisiblebuilding.com