What to Post This Month: NI Social Media Calendar for April 2025

Discover innovative strategies to stand out in the competitive e-commerce landscape of 2025.

Published on March 30, 2025

Get ready to level up your socials this spring! Whether you’re running an e-commerce shop in Belfast, offering beauty services in Newry, or selling coffee from a horsebox in Bangor — this month’s content calendar is your go-to inspiration.

We’ve mapped out a full April 2025 content plan that covers Instagram, Facebook, TikTok, and LinkedIn. Think local NI awareness days, trending hashtags, and fun seasonal vibes. Let’s make your feed scroll-stopping.

Week 1: April 1 – 7

Big Dates: April Fools’ Day (1st), World Autism Awareness Day (2nd), World Health Day (7th), Stress Awareness Month, National Pet Month

Instagram: Reel of a fake product launch for April Fools. Bonus points if your pet helps with the reveal! Caption idea: "Launching our new dog cologne... wait for it. 😅 #AprilFools #NIbiz"
Facebook: Post your team wearing blue for Autism Awareness. Ask: “What positive change would you love to see for autism inclusion in NI?”
TikTok: Expectation vs. Reality prank — e.g., how you think your desk looks vs. the chaos.
LinkedIn: Kick off Stress Awareness Month with 3 founder tips. Ask your network: “What helps YOU stay calm in the chaos?”

Read our April 1st blog

After years of pushing pixels, we’re now pushing plasterboard. Our new business model? Bauhaus-inspired interiors from the back of a van. Expect modular minimalism, wonky shelves, and a surprising lack of CSS. 🧱🎨

🚐 Read more

Week 2: April 8 – 14

Big Dates: National Siblings Day (10th), World Parkinson’s Day (11th), Ards Guitar Festival (9–13th)

Instagram: Feature a team or customer pet for Pet Month. Story prompt: “Show us your shop pets! Tag us for a repost.”
Facebook: Go Live with spring arrivals or do a founder Q&A.
TikTok: “Before & After” workspace spring clean. Caption: “We cleaned up for spring ✨ How bad was the before?!”
LinkedIn: Share a recent project win. Tag your collaborator and use #NIbusiness #ClientLove

🎸 Ards Guitar Festival is Back!

Strings, stories, and serious talent — Northern Ireland's finest celebration of guitar music returns to Ards from April 9–13. Whether you're into jazz, blues, flamenco or folk, it's the gig calendar highlight you won’t want to miss.

🎶 Explore the full festival line-up

Week 3: April 15 – 21

Big Dates: Good Friday (18th), Easter Sunday (20th), Easter Monday (21st), Haiku Poetry Day (17th), World Creativity & Innovation Day (21st)

Instagram: Easter carousel: 5 products or tips with bright visuals.
Facebook: Post a festive Easter image + ask: “Hot cross buns or chocolate eggs?”
TikTok: Hide a mini product in your shop — turn it into an Easter Egg Hunt video.
LinkedIn: Share an innovation you introduced. Ask: “What’s one creative change you made this year?”

🐸 Turn Swipes Into Stories

Want to create content that actually gets noticed? Discover how small business owners are using Instagram carousels to tell animated stories, showcase products, and drive sales — one swipe at a time.

✨ Read the blog & get inspired

Week 4: April 22 – 30

Big Dates: Earth Day (22nd), Tell a Story Day (27th), International Dance Day (29th), Superhero Day (28th)

Instagram: Earth Day Reel: show your eco-friendly packaging or workspace habits. Ask: “What’s your #1 green tip?”
Facebook: Tell your origin story for #TellAStoryDay. Invite your followers to comment with how they discovered your business.
TikTok: Join a trending dance (or make your products dance) for #InternationalDanceDay.
LinkedIn: Shoutout your team for #SuperheroDay. Ask: “Who’s the superhero in your workplace?”