Step 1: Access the Shopify Blog Editor

Desktop

1. Log into Shopify (Desktop): Go to your Shopify Admin (e.g., yourstore.myshopify.com/admin) and sign in.
2. Navigate to Blog Posts: In the left-hand menu, click Online Store > Blog Posts.
3. Create a New Post: Click the Create Blog Post button to open Shopify’s blog editor.

Mobile App

1. Open the Shopify App: Download and launch the Shopify app on your iOS or Android device, then log in to your store.
2. Go to Store > Blog Posts: Tap the Store tab (or the menu icon), then select Online Store > Blog Posts from the options.
3. Create a New Post: Tap the + button or Create Blog Post to start writing your new blog post.

Note: The layout may differ slightly between the desktop and mobile app, but the core functionality remains the same.

Back to Top

Step 2: Add a Blog Post Title

Whether you’re on desktop or mobile, you’ll see a field labelled Title near the top. This is the first thing customers see, so make it engaging and relevant to your topic.

✅ Good Example: “5 Grooming Tips for the Modern Gent”
❌ Bad Example: “New Services Available”

Tip: Keep your title concise (under 60 characters) to avoid it being cut off in search results.

Back to Top

Step 3: Write Your Blog Content & Format

Desktop

On the desktop editor, you’ll see a large text area for your main content. It works like a simple word processor:

• Format Toolbar: Highlight text to apply bold, italic, or create headings and lists.
• Insert Images/Videos: Click the Insert image icon or paste embed codes for videos (e.g., YouTube).
• Visibility & Settings: On the right side, you can toggle Visible or Hidden and set the Featured Image (more on that in Step 4).
• Excerpt (Optional): Some themes show an excerpt on your blog page. If available, fill in a short summary of your post.

Mobile App

In the Shopify app, the blog content field is also a simple text editor, but with fewer formatting options:

• Tap to Type: Enter your paragraphs, lists, and headings directly. For advanced formatting, you may need to switch to HTML view (if available).
• Add Media: Look for an Add Image or Insert button to include photos from your device.
• Excerpt (Optional): Scroll down to find an excerpt field, if your theme uses it.

Example of a Well-Formatted Section:

<h2>Why Our Barber Services Stand Out</h2>
<p>Our barbershop delivers bespoke grooming services using top-notch products and traditional techniques tailored for the modern gentleman.</p>
<ul>
  <li>Skilled barbers with years of expertise</li>
  <li>A relaxed, modern atmosphere in the heart of London</li>
  <li>Customised grooming packages to suit every style</li>
</ul>

Tip: Keep paragraphs short, use bullet points for lists, and consider adding relevant images or videos to make your content more engaging!

Back to Top

Step 4: Add a Featured Image

Your Featured Image appears at the top of your blog post and in previews on social media or your main blog listing page.

1. Desktop: Look for the Add Image or Upload Image button in the Featured Image section on the right. Choose a relevant, high‐quality image.
2. Mobile App: Scroll down (or tap Settings in some versions) to find the Featured Image option. Tap to add a photo from your device.
3. Alt Text: Always add a brief description of your image for SEO and accessibility (e.g., “Skilled barber at work in a modern barbershop”).

Tip: Use JPEG or PNG format and keep file sizes under 500KB for quicker loading.

Back to Top

Step 5: Choose a Blog Category

Shopify lets you organise your posts into categories (e.g., “News”, “Tips & Guides”).

1. Desktop: In the Blog dropdown on the right, pick the category that suits your post. If none exists, click Manage Blogs > Create Blog.
2. Mobile App: Scroll down to the Blog field. Tap it to select or create a new category.

Tip: Keep blog categories broad but relevant (e.g., Business Tips, Shop Owner Advice, or Behind the Scenes).

Back to Top

Step 6: Add Tags for SEO

Tags help organise your content within Shopify and can help users find related posts on your site.

1. Desktop: In the Tags field on the right, type 3–5 relevant keywords separated by commas (e.g., “barber, grooming, mens hair, UK barbershop”).
2. Mobile App: Scroll down or tap Tags to add similar keywords.

Note: Tags don’t directly affect Google rankings, but they can improve navigation within your store.

Back to Top

Step 7: Set the Blog Post URL & SEO Settings

Customising your post’s URL and SEO settings helps it rank better in search engines.

1. Desktop: Scroll down to Search Engine Listing Preview and click Edit Website SEO. Adjust the Page title, Meta description, and URL slug.
2. Mobile App: Look for SEO or Search Engine Preview in the settings. Tap to customise the title, description, and slug.
3. Character Limit: Keep your meta description around 150–160 characters to avoid truncation.

Back to Top

Step 8: Publish or Schedule Your Blog Post

Once you’re satisfied with your post, it’s time to make it live!

1. Desktop: On the right, find the Visibility or Publish section. Choose Visible to publish now or Hidden to keep it private. You can also set a future date if scheduling is supported.
2. Mobile App: Scroll down to Visibility. Tap Visible to publish immediately or set a publish date if you wish to schedule.
3. Click/ Tap Save or Publish: Your blog post will now be live (or scheduled).

Tip: Posting consistently (e.g., once a week) keeps your audience engaged.

Back to Top

Step 9: Share Your Blog Post on Social Media

After hitting publish, promote your blog post to attract more readers! Here are a few ideas:

• Facebook & Instagram: Share a quick caption and eye‐catching image.
• Pinterest: Pin your featured image to a relevant board.
• Email Newsletter: Include a link to your new blog post in your next email campaign.
• LinkedIn & Twitter: Use relevant hashtags and a short teaser to entice readers.

Tip: Use UTM tracking links (e.g., via Google Analytics) to measure how social media impacts your blog traffic.

Back to Top

Final Thoughts

Creating a blog on Shopify doesn’t have to be complicated. Whether you’re on desktop or mobile, the process is straightforward and user-friendly. By following these steps, you’ll be able to write, format, and publish posts with confidence.

Ready for more insights? Stay tuned for our next guide: What to Write About on a Shopify Blog! 🚀